Ganjam kewda (Pandanus fascicularis) oil is steam-distilled from the flower of the aromatic screwpine plant and used as an aromatic in the food industry, Zarda (flavoured tobacco) and pharmaceutical companies and other sectors.
It is registered under the Geographical Indications of Goods (Registration and Protection) Act, 1999 by the Government of India. The flower is harvested from around 5,000 hectares in the district. For around 200,000 people living in 220 villages of the district, it is the main source of income.
Pandanus or screwpine *plant grow along seacoasts and in marshy places and forests of tropical and subtropical regions, especially in Asia, Africa, and Oceania.