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Mission Senehjori: Revitalising Assam’s Muga Silk Ecosystem

Why in News

  • The Ministry of Development of North Eastern Region (MDoNER) and the Assam Government recently launched Mission Senehjori for the promotion of Assam’s Muga silk sector. 

Sectoral Transformation

  • Mission Senehjori is a cluster-based initiative to develop the Muga silk industry into a globally competitive luxury textile ecosystem. 
  • It aims to strengthen the entire value chain from host-plant cultivation to branding and exports. 
  • The mission focuses on digital traceability, tourism integration and market expansion. 

Key Facts

  • Muga Silk is produced by Antheraea assamensis. 
  • Muga Silk is endemic to Assam and possesses a Geographical Indication (GI) Tag.

Economic and Institutional Support

  • The project involves an estimated investment of ₹396–411 crore over three years. 
  • It promotes Farmer Producer Organisations (FPOs) and Common Facility Centres (CFCs). 
  • Modern reeling infrastructure and silkworm seed production systems will be strengthened. 

Branding and Market Access

  • The mission promotes GI authentication for Muga silk products. 
  • A unified global brand identity named “Senehjori” will be developed. 
  • Export promotion measures will enhance international market penetration.
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