Recently, the We Rise initiative has been launched. The full form of We Rise is: Women Entrepreneurs Reimagining Inclusive Sustainable Enterprises
This initiative is a significant institutional effort to promote women-led enterprises in the global market. It has been launched by NITI Aayog’s Women Entrepreneurship Platform (WEP) in partnership with DP World, under their Award to Reward (ATR) program.

Objectives
The main objective of this initiative is to enhance the global presence of women entrepreneurs and women-led MSMEs. Under this initiative, they will be provided with:
- Access to global business opportunities
- Development of export capabilities
- Mentorship, capacity building, and training
- Facilitation of strategic partnerships
- Technical and financial support for business expansion
Key Features
- Assistance to women entrepreneurs in market access and supply chain integration
- International connectivity through DP World’s business network
- Support for product quality, packaging, and export standards
- Skilling, networking, and knowledge-sharing through WEP’s digital platform
- Steps to make the MSME sector export-oriented
Significance
- Provides structural support to women entrepreneurship in India
- Increases women’s participation in the MSME sector
- Strengthens the ‘Vocal for Local to Global’ approach
- Promotes women-led economic development in India
- Enhances the role of women in exports and integrates them into global competition