What is the PRASHAD Scheme? Objectives and Significance

The PRASHAD Scheme (Pilgrimage Rejuvenation and Spiritual Heritage Augmentation Drive) is a Central Sector Scheme launched in 2014–15 by the Ministry of Tourism, Government of India. The scheme aims at the integrated and holistic development of identified pilgrimage and spiritual heritage destinations across the country to provide better facilities and an enriched experience for pilgrims and tourists.

Major Objectives

• Development of tourism infrastructure at pilgrimage sites
• Expansion of facilities such as sanitation, drinking water, illumination, parking, accommodation, and transportation
• Heritage conservation and beautification of temple towns and spiritual destinations
• Promotion of pilgrimage tourism to generate local employment opportunities
• Encouraging skill development and capacity building among local communities

Financial Arrangement

• It is a 100% centrally funded scheme.
• The Central Government provides full financial assistance for approved projects.
• Voluntary contributions through CSR (Corporate Social Responsibility) and PPP (Public-Private Partnership) models are also encouraged.
• A dedicated Mission Directorate has been established by the Ministry of Tourism to coordinate with States and Union Territories for implementation.

Development Plan in Andhra Pradesh

Recently, Union Civil Aviation Minister K. Ram Mohan Naidu stated that the Centre plans to further develop tourist destinations around prominent temples in Andhra Pradesh under the PRASHAD scheme.

After offering prayers at the Kanipakam Varasiddhi Vinayaka Swamy Temple, he highlighted that:

• Connectivity, sanitation, and tourist amenities in temple towns will be strengthened.
• National highway projects in the state are progressing rapidly.
• Improved infrastructure will attract investment and create employment opportunities.

Significance of the Scheme

• Provides an organized and modern framework for religious tourism development
• Strengthens the local economy through tourism-driven growth
• Promotes cultural and spiritual heritage preservation
• Supports the vision of creating “Clean and Accessible Pilgrimage Destinations”