- President Draupadi Murmu inaugurated the 'Ayushman Bhava' campaign on 13 September.
- Is an extension of the Ayushman Bharat scheme (announced in the Union Finance Budget 2018).
- Will be implemented during 'Seva Pakhwada' from September 17 to October 2, 2023.
- The coverage of health services is to be saturated through three components-
- Ayushman at your doorstep 3.0
- Ayushman fairs in HWCs and CHCs
- Ayushman Sabhas
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