"Haat on Wheels": A New Initiative to Bring Handlooms to Every Home

Why in News ?

• On the occasion of the 11th National Handloom Day, the Ministry of Textiles, Government of India, launched a new mobile retail initiative named “Haat on Wheels” and inaugurated a special Handloom Expo.

Key Points:-

• Union Minister of Textiles, Shri Giriraj Singh, launched this initiative at the Handloom Haat located on Janpath, Delhi.
• The “Haat on Wheels” initiative aims to take the country’s traditional weaving directly to consumers’ doorsteps.
• It showcases 116 region-specific weaving styles of India.
• The initiative promotes direct market access, self-reliance, and Vocal for Local.

What is “Haat on Wheels”?

• “Haat on Wheels” is a mobile handloom market designed in the form of a vehicle.
• This vehicle will travel across markets, residential areas, art centers, and cultural sites in Delhi-NCR with the aim to—
  • Bridge the gap between weavers and consumers
  • Deliver authentic Indian handlooms to urban areas
  • Raise awareness about sustainable fashion, local products, and craftsmanship

Government’s Vision and Approach

• “Handloom is not only a symbol of our cultural heritage but also the source of livelihood for millions of rural people.
• The ‘Haat on Wheels’ initiative is another step towards building an Atmanirbhar Bharat.”
• The government’s objective is to economically empower weavers, provide sustainable employment, and give local products global recognition.

Showcasing 116 Unique Weaving Styles

• The expo displays 116 traditional weaving styles selected from across the country.
• It includes live weaving demonstrations, offering visitors and students the opportunity to understand the art of handloom.
• Organized at Handloom Haat, the expo will remain open to the public until 10 August.
• Theme of the Year: “My Handloom, My Pride”
  
• This year’s theme is— “My Handloom, My Pride; My Product, My Pride”
  
• The theme not only reflects the pride of weavers but also inspires consumers to adopt local products.

A Blend of Tradition and Innovation

• Through the “Haat on Wheels” initiative, the Ministry of Textiles aims to combine tradition with innovation.
• The goal is to ensure that India’s handloom heritage not only thrives in domestic markets but also makes its mark on global platforms.