PRASHAD Scheme: Pilgrimage Infrastructure and Spiritual Tourism Development

Why in the News?

The Union Civil Aviation Minister recently stated that the Centre is preparing plans to further develop tourist destinations around prominent temples in Andhra Pradesh under the PRASHAD scheme.

The announcement highlights the government’s renewed focus on spiritual tourism and infrastructure augmentation at major pilgrimage centres.

Background

Launched in 2014–15, the PRASHAD scheme was conceptualised to promote holistic development of pilgrimage destinations across India. It aims to integrate spiritual heritage preservation with modern tourism infrastructure to enhance the overall experience for pilgrims.

About PRASHAD Scheme

PRASHAD stands for Pilgrimage Rejuvenation and Spiritual Heritage Augmentation Drive.

Launch and Ministry

• Launched in 2014–15
• Implemented by the Ministry of Tourism
• Operates as a Central Sector Scheme

Objectives

The core objective of the scheme is the integrated development of identified pilgrimage and heritage destinations.

It seeks to:

• Develop quality tourism infrastructure
• Improve accessibility and visitor amenities
• Preserve spiritual and cultural heritage
• Provide a more enriching experience for pilgrims and tourists

Key Features

1. Integrated Development Approach

The scheme focuses on infrastructure creation such as:

• Roads and connectivity
• Drinking water facilities
• Sanitation and waste management
• Illumination and beautification
• Tourist facilitation centres

2. Funding Pattern

• The Central Government provides 100% funding for public-funded project components.
• Financial assistance is extended to State Governments and Union Territory Administrations.

Additionally, the scheme welcomes:

• Corporate Social Responsibility (CSR) contributions
• Public-Private Partnership (PPP) participation

3. Implementation Mechanism

The Ministry of Tourism has established a Mission Directorate to implement the scheme.

The Directorate:

• Identifies projects in selected cities
• Coordinates with States/UTs
• Engages with stakeholders for effective implementation

Broader Significance

1. Promotion of Spiritual Tourism

India has a rich spiritual heritage with prominent temple towns and pilgrimage circuits. Infrastructure development under PRASHAD enhances tourism potential and promotes cultural preservation.

2. Employment Generation

The scheme contributes to:

• Direct and indirect employment
• Skill development among local communities
• Capacity building in tourism-related services

3. Balanced Regional Development

By focusing on pilgrimage towns, often located in semi-urban or rural areas, the scheme supports inclusive economic growth.