SAIL-e-BRATION: Steel to Soul

Recently, Steel Authority of India Limited (SAIL), a Maharatna company under the Ministry of Steel, in collaboration with MyGov, launched a special contest called "SAIL-e-BRATION: Building the Nation with Steel, SAIL is the Identity of Strong Trust." This contest provides citizens with the opportunity to share their stories related to SAIL through video reels, short films, or digital advertisements.

Campaign Objective

• The primary objective of "SAIL-e-BRATION" is to highlight how SAIL is a part of every Indian's life.
• This campaign presents SAIL not just as a company, but as a "trusted friend."
• Its goal is to create an emotional connection (steel-to-soul) with people and demonstrate that while SAIL strengthens the nation, it is also a friend in every moment of your life.

Contest Themes

• Building India's Big Dreams: The story of India's progress, including SAIL's contribution to the construction of railways, major bridges, and highways.
• National Defense and Space Flight: SAIL's steel used in military tanks, ships, and space missions.
• SAIL is connected to everyone's life: SAIL runs schools, hospitals, and sports programs that are transforming people's lives.
• Present everywhere: SAIL products are found in our homes, offices, and cities that are useful to us every moment.

Prizes and Honors

• The top five video reels, short films, or digital advertisements in this contest will be awarded:
  • Cash prize: ₹10,000 for each winner
  • Certificate: An official commendation letter and certificate from SAIL.
  • Social Media Recognition: Winning videos will be featured on all SAIL social media pages.
• Any citizen of India can participate in it.